Introduction

1.1 Purpose of this Policy

At MICHELDEVER TYRE SERVICES LIMITED ("Company," "we," "our," or "us"), we use cookies and similar tracking technologies to enhance user experience, analyze performance, and personalize content. This Cookie Policy explains how and why we use cookies when you interact with our website and services ("Service").

1.2 Scope of this Policy

This Cookie Policy applies to all users of our Service, including Clients and authorized Users. It provides details on the types of cookies we use, their purposes, and how you can manage your cookie preferences.

What Are Cookies?

2.1 Definition of Cookies

Cookies are small text files that are placed on your device when you visit a website. They help websites remember user preferences, track interactions, and improve overall functionality.

2.2 Types of Cookies

Cookies can be classified as either first-party cookies (set by our website) or third-party cookies (set by external services). Additionally, they can be categorized based on their function and duration.

Types of Cookies We Use

3.1 Essential Cookies

Essential cookies are strictly necessary for the proper functioning of our Service. These cookies enable security, authentication, and accessibility features. Without these cookies, certain functionalities may not be available.

3.2 Performance and Analytics Cookies

We use performance cookies to collect information on how users interact with our Service. These cookies help us analyze traffic, identify areas for improvement, and optimize performance. We may use third-party analytics providers, such as Google Analytics, to assist with this.

3.3 Functional Cookies

Functional cookies enable enhanced features and personalization. They remember user preferences, such as language settings, and improve the user experience by providing tailored content.

3.4 Advertising and Marketing Cookies

Advertising cookies are used to deliver relevant ads and track their effectiveness. These cookies may be set by third-party advertising partners and can help tailor advertisements based on user interests.

3.5 Session vs. Persistent Cookies

Session cookies are temporary and expire when you close your browser, whereas persistent cookies remain on your device for a specified duration or until manually deleted.

Managing Cookies

4.1 Consent and Preferences

When you visit our website for the first time, you will be prompted to accept or manage cookie settings through a consent banner. You can adjust your cookie preferences at any time via our Cookie Settings page.

4.2 Browser Settings

Most web browsers allow users to manage cookie preferences through settings. You can configure your browser to block or delete cookies, but doing so may affect your experience and access to certain features of our Service.

4.3 Opting Out of Third-Party Tracking

You can opt out of targeted advertising by adjusting your preferences on advertising network websites or using tools such as the Network Advertising Initiative (NAI) Opt-Out Tool or Google Ads Settings.

Third-Party Cookies

5.1 Third-Party Service Providers

Some cookies may be placed by third-party services we integrate with, such as analytics providers, advertising networks, and social media platforms. These third parties may collect information about your browsing behavior across different sites.

5.2 Links to External Policies

We do not control third-party cookies. For details on how third-party providers handle cookies, please refer to their respective privacy and cookie policies.

Updates to This Cookie Policy

6.1 Policy Modifications

We may update this Cookie Policy periodically to reflect changes in our use of cookies or legal requirements. Any updates will be communicated via our website or service notifications.

6.2 Continued Use

By continuing to use our Service after updates to this policy, you agree to the revised Cookie Policy. We encourage users to review this policy regularly for any changes.

Contact Information

7.1 How to Reach Us

If you have any questions about our Cookie Policy or how we use cookies, you can contact us at:

MICHELDEVER TYRE SERVICES LIMITED

Email: [email protected]

Address: Micheldever Station, Winchester, Hants, SO21 3AP

Our team is available to assist with any privacy-related inquiries or concerns.